How Fashion Companies Use Research to Understand Their Consumers
The fashion market is fast-moving, ever-changing, and deeply connected to social and cultural behaviors. In this scenario, understanding the consumer isn’t just an advantage — it’s a matter of survival. And that’s exactly where market research takes center stage. Fashion and behavior: a constantly evolving relationshipMore than just selling clothes, fashion brands sell lifestyle, identity, […]
Skincare Craze: Self-Care as a New Form of Consumption in Brazil
In recent years, skincare has evolved from a mere aesthetic trend into a true reflection of cultural, social, and economic shifts in Brazil. By 2025, skincare is seen as an act of self-care, well-being, and even ethical positioning. But what lies behind this phenomenon? And how does market research help us understand this new behavior? […]
The Economy of Small Things: How Everyday Consumer Decisions Move Billions
Picture this: you walk into a supermarket, grab a different coffee brand than usual, choose a promotional soap, pay with a debit card instead of credit, and on your way home, you order lunch from an app — but only from the restaurant offering free delivery. This may sound like a typical day, but it’s […]
Trump Administration: The Impact of the U.S. Government on International Relations
Donald Trump’s administration, especially during his second term that began in 2025, has triggered intense reactions on the international stage. The policies recently adopted have redefined alliances and significantly influenced global dynamics. Relationship with Elon Musk and Government Reform: One of the defining initiatives of this period is the partnership between Trump and Elon Musk. […]
Market Trends: What will define business success in the coming years
The business world is changing at an impressive speed, and those who don’t adapt risk being left behind. With this in mind, we’ve explored the key trends that will define the success of companies in the coming years. From digital advancements to customer service, these trends are more than just fads: they are the key […]
Artificial Intelligence “Losing Jobs” to Its Own AI? Understand
The recent rise of DeepSeek, an artificial intelligence (AI) developed by a Chinese startup, has sparked intense discussions about the “AI war” and its impact on OpenAI’s ChatGPT. Released in January 2025, DeepSeek quickly became the most downloaded free app on the U.S. App Store, surpassing ChatGPT in popularity. DeepSeek represents a significant advancement in […]
Hi, 2025! Stay Ahead of the Most Relevant Trends
Overview The turn of the year always brings that sense of new beginnings, but it’s also a perfect moment to look beyond the horizon and try to predict what’s coming. After all, in a world that changes so quickly, being one step ahead can make all the difference. If you follow market research, you know […]
#30YearsABMR: Innovation and Dedication in Market Research in this continent, Brazil and Latin America
For three decades, About Brazil Market Research has been paving a path of excellence and innovation in market research in Brazil and Latin America. Since its founding, the company has earned a solid reputation, recognized for its ability to adapt to different scenarios and always deliver valuable insights to its clients, regardless of their market […]
From the Forest to the Air We Breathe: The Cost of Fires and How to Face It.
Fires in Brazil have become an increasingly serious problem, impacting both the environment and public health. In 2024, the state of São Paulo experienced one of the most critical periods of air pollution ever recorded, largely due to smoke brought by fires in nearby regions. According to data from the Environmental Company of the State […]
Offsetting Emissions: The Green Transformation through the Purchase of Carbon Credits.
As climate change intensifies, the pressure on companies and individuals to reduce theircarbon footprint has never been greater. An effective and rapidly growing solution is thepurchase of green carbon credits, a way to offset greenhouse gas (GHG) emissions throughinvestments in projects that remove or avoid carbon emissions from the atmosphere. What are Green Carbon Credits? Carbon credits are certificates that represent the reduction of one ton of carbon dioxide (CO₂) or its equivalent in other GHGs. They are issued by projects that promote sustainability, suchas reforestation, forest conservation, renewable energy production and carbon capture. In Brazil, where the preservation of the Amazon and other biomes is essential for global climatebalance, these credits play an even more critical role. How does the purchase of carbon credits work? Companies and individuals purchase carbon credits to offset their emissions that cannot beeliminated through other sustainable practices. For example, a company that emits 10,000 tons of CO₂ per year can purchase 10,000 carbon credits to neutralize its environmentalimpact. These credits are sold by certified projects that are monitored and verified to ensurethat carbon reductions are real, measurable and permanent (MSCI). The Carbon Market in Brazil Brazil is in a unique position in the carbon credits market. With vast tropical forests and richbiodiversity, the country has immense potential for carbon projects. However, theeffectiveness of these projects depends on robust governance and transparency in the creditcertification and sale processes. The creation of a regulated carbon market in Brazil has beendiscussed as a way to ensure that carbon reductions are authentic and that projects trulycontribute to climate change mitigation. Importance for Companies and Consumers Purchasing carbon credits not only helps mitigate the environmental impact of humanactivities, but also brings reputational benefits to companies. With consumers and investorsincreasingly concerned about sustainability, companies that adopt green practices have a competitive advantage. Studies indicate that consumers are willing to pay more for productsand services from companies that demonstrate a real commitment to reducing their carbonemissions (MSCI). Challenges and Opportunities Despite the benefits, the carbon credits market faces challenges. The issue of “greenwashing” is a concern, where companies may buy credits to appear sustainable without makingsignificant changes to their operations. Therefore, it is essential that companies choose high-quality projects, with internationally recognized certifications, such as the Verified CarbonStandard (VCS) or the Gold Standard. Furthermore, adopting new technologies to monitor and verify carbon reductions is vital tomarket credibility. Innovation in areas such as blockchain is being explored to ensure thetransparency and traceability of carbon credits. The Role of Market Research For the purchase of carbon credits to be truly effective, it is crucial that companies understandhow sustainability is perceived by their target audience. Market research can provide valuableinsights into what consumers expect from sustainable brands and how environmentalpractices impact their purchasing decisions. Do you want to know if sustainability is a competitive differentiator for your company? Contact us and discover, through detailed research, how your brand can align with theenvironmental values of your consumers. Sources: ● MSCI: “Carbon Credits in 2024” (MSCI)● BCG: “The Next Frontier in Carbon Credits” (2023)● World Bank: “State and Trends of Carbon Pricing 2023”