Why International Brands Need Local Market Research Before Entering Brazil
Expanding into a new market offers exciting growth opportunities, but it also comes with significant challenges. As one of the world’s largest economies and home to more than 200 million consumers, Brazil attracts companies from a wide range of industries. However, many international brands make the same mistake: assuming that strategies successful in other countries […]
The Hidden Cost of Poor Recruitment in Market Research
Why Participant Quality Directly Impacts Insight Quality When a research project fails to deliver meaningful results, methodology is often the first area to be questioned. Questionnaires, discussion guides, sample sizes, and analytical techniques usually receive immediate scrutiny. However, one of the most important factors behind research success is frequently overlooked: participant recruitment. Regardless of the […]
The End of Third-Party Cookies and Its Impact on Market Research
The way companies collect and use data is changing rapidly. With the rise of digital privacy, the gradual end of third-party cookies, and the enforcement of regulations such as data protection laws, market research has also had to evolve. For many years, third-party cookies were one of the main tools used to track consumer behavior […]
Why do companies still make mistakes even when investing in data?
In a landscape where data has become one of the most valuable assets for businesses, the promise seems straightforward: the more data you have, the better your decisions will be. But in practice, that’s not what happens. Even with access to dashboards, reports, and research, many companies continue to make mistakes in product launches, positioning, […]
Data vs. Cultural Context: Where Multinationals Fail in Brazil
Brazil is a data-driven market — but it is also deeply culture-driven. Many multinational companies enter the country with robust quantitative analysis, strong projections, and well-structured global benchmarks. Yet, they still struggle. The issue is rarely the numbers. It is the interpretation. The risk of relying on national averages Brazil is not a homogeneous market. […]
What defines a reliable market research study
A reliable market research study is not the one with impressive numbers, but the one that supports real decisions with confidence. Reliability is less about data volume and more about process quality, from design to interpretation. Below are the key pillars of a truly reliable market research study. 1. Clear and well-defined objective Every reliable […]
Data as a Risk Reduction Tool in 2026
In 2026, risk is no longer a side effect of business decisions. It is a variable that must be actively managed. In a global environment marked by economic uncertainty, shorter planning cycles, and increasing pressure for performance, B2B companies that make decisions without data are exposed to growing strategic risk. Data has moved beyond supporting […]
The New Era of the Silent Brazilian Consumer: Why They Don’t Complain — They Just Leave
Brazilian consumer behavior is undergoing a deep shift. The open complaint, the long customer-service call, the frustrated message to the SAC — all of this is losing space. Instead of verbalizing the problem, the customer simply disappears. They switch brands, apps or stores quietly, without a warning, without an email, without asking to talk. And […]
The Role of Emotion in the B2B Buying Journey: Why Rational Data Isn’t Enough
Even in B2B, where logic and ROI dominate the conversation, purchase decisions are deeply emotional. Brands that recognize this reality build stronger connections, increase loyalty, and influence the decisive moments that move a deal forward. Understanding the emotions driving organizational decisions is now a strategic advantage — transforming market data into more human, effective strategies. […]
6 Common Mistakes Entrepreneurs Make Due to Lack of Data
Making decisions based purely on instinct might work occasionally, but it’s hardly a sustainable strategy. According to a study by Sebrae, 24% of businesses in Brazil close before reaching two years of operation—and one of the main reasons is lack of planning and market knowledge. In today’s digital transformation era, data is one of the […]