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For three decades, About Brazil Market Research has been paving a path of excellence and innovation in market research in Brazil and Latin America. Since

Fires in Brazil have become an increasingly serious problem, impacting both the environment and public health. In 2024, the state of São Paulo experienced one

As climate change intensifies, the pressure on companies and individuals to reduce theircarbon footprint has never been greater. An effective and rapidly growing solution is thepurchase of green carbon credits, a way to offset greenhouse gas (GHG) emissions throughinvestments in projects that remove or avoid carbon emissions from the atmosphere. What are Green Carbon Credits? Carbon credits are certificates that represent the reduction of one ton of carbon dioxide (CO₂) or its equivalent in other GHGs. They are issued by projects that promote sustainability, suchas reforestation, forest conservation, renewable energy production and carbon capture. In Brazil, where the preservation of the Amazon and other biomes is essential for global climatebalance, these credits play an even more critical role. How does the purchase of carbon credits work? Companies and individuals purchase carbon credits to offset their emissions that cannot beeliminated through other sustainable practices. For example, a company that emits 10,000 tons of CO₂ per year can purchase 10,000 carbon credits to neutralize its environmentalimpact. These credits are sold by certified projects that are monitored and verified to ensurethat carbon reductions are real, measurable and permanent (MSCI). The Carbon Market in Brazil Brazil is in a unique position in the carbon credits market. With vast tropical forests and richbiodiversity, the country has immense potential for carbon projects. However, theeffectiveness of these projects depends on robust governance and transparency in the creditcertification and sale processes. The creation of a regulated carbon market in Brazil has beendiscussed as a way to ensure that carbon reductions are authentic and that projects trulycontribute to climate change mitigation. Importance for Companies and Consumers Purchasing carbon credits not only helps mitigate the environmental impact of humanactivities, but also brings reputational benefits to companies. With consumers and investorsincreasingly concerned about sustainability, companies that adopt green practices have a competitive advantage. Studies indicate that consumers are willing to pay more for productsand services from companies that demonstrate a real commitment to reducing their carbonemissions (MSCI).

In recent years, gambling has gained increasing prominence in Brazil, especially with the emergence of the controversial “tigrinho game”. This game has attracted many people

ustainability is becoming increasingly essential today. Guidelines on this topic are becoming more present every day. This is not just a fashionable term, but an

Climate change has manifested itself in increasingly evident and devastating ways across the world in recent years. Brazil is no exception, and recently the state

Artificial intelligence (AI) has revolutionised many sectors in recent years, and market research is no exception. With advanced algorithms and access to large volumes of

Finally, 2024! Entering a new year always brings a lot of expectations about various areas of our lives and in the business world it’s no