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Making decisions based purely on instinct might work occasionally, but it’s hardly a sustainable strategy. According to a study by Sebrae, 24% of businesses in

The fashion market is fast-moving, ever-changing, and deeply connected to social and cultural behaviors. In this scenario, understanding the consumer isn’t just an advantage —

In recent years, skincare has evolved from a mere aesthetic trend into a true reflection of cultural, social, and economic shifts in Brazil. By 2025,

Picture this: you walk into a supermarket, grab a different coffee brand than usual, choose a promotional soap, pay with a debit card instead of

Donald Trump’s administration, especially during his second term that began in 2025, has triggered intense reactions on the international stage. The policies recently adopted have

The business world is changing at an impressive speed, and those who don’t adapt risk being left behind. With this in mind, we’ve explored the

 The recent rise of DeepSeek, an artificial intelligence (AI) developed by a Chinese startup, has sparked intense discussions about the “AI war” and its impact

Overview The turn of the year always brings that sense of new beginnings, but it’s also a perfect moment to look beyond the horizon and

For three decades, About Brazil Market Research has been paving a path of excellence and innovation in market research in Brazil and Latin America. Since