The Brazilian Consumer: Why Lower Inflation Doesn’t Mean Higher Consumption
Brazilian consumers are navigating a moment that may seem contradictory at first. On one hand, consumer confidence has shown signs of improvement. On the other, people remain cautious, reviewing their spending, comparing prices and becoming more selective about where they allocate their money. This combination points to an important shift: Brazilian consumers have not necessarily […]
LGPD and Market Research: generating insights while protecting personal data
Digital transformation has changed the way organizations collect, store, and use consumer information. At the same time, Brazil’s General Data Protection Law (LGPD) has made data privacy a strategic priority for any company conducting market research in the country. Beyond legal compliance, protecting personal data helps build trust between research participants, clients, and research providers, […]
The Hidden Cost of Poor Recruitment in Market Research
Why Participant Quality Directly Impacts Insight Quality When a research project fails to deliver meaningful results, methodology is often the first area to be questioned. Questionnaires, discussion guides, sample sizes, and analytical techniques usually receive immediate scrutiny. However, one of the most important factors behind research success is frequently overlooked: participant recruitment. Regardless of the […]
Why do companies still make mistakes even when investing in data?
In a landscape where data has become one of the most valuable assets for businesses, the promise seems straightforward: the more data you have, the better your decisions will be. But in practice, that’s not what happens. Even with access to dashboards, reports, and research, many companies continue to make mistakes in product launches, positioning, […]
What defines a reliable market research study
A reliable market research study is not the one with impressive numbers, but the one that supports real decisions with confidence. Reliability is less about data volume and more about process quality, from design to interpretation. Below are the key pillars of a truly reliable market research study. 1. Clear and well-defined objective Every reliable […]
Data as a Risk Reduction Tool in 2026
In 2026, risk is no longer a side effect of business decisions. It is a variable that must be actively managed. In a global environment marked by economic uncertainty, shorter planning cycles, and increasing pressure for performance, B2B companies that make decisions without data are exposed to growing strategic risk. Data has moved beyond supporting […]