The Latin American Consumer Is Changing Faster Than Companies Can Keep Up
For years, companies operating in Latin America have relied on broad assumptions about the region’s consumers. But those assumptions are becoming increasingly difficult to sustain. Economic pressures, digital transformation, new purchasing habits and changing expectations are reshaping the way consumers across Latin America discover, evaluate and buy products and services. The challenge is not simply […]
Data vs. Cultural Context: Where Multinationals Fail in Brazil
Brazil is a data-driven market — but it is also deeply culture-driven. Many multinational companies enter the country with robust quantitative analysis, strong projections, and well-structured global benchmarks. Yet, they still struggle. The issue is rarely the numbers. It is the interpretation. The risk of relying on national averages Brazil is not a homogeneous market. […]