The Latin American Consumer Is Changing Faster Than Companies Can Keep Up
For years, companies operating in Latin America have relied on broad assumptions about the region’s consumers. But those assumptions are becoming increasingly difficult to sustain. Economic pressures, digital transformation, new purchasing habits and changing expectations are reshaping the way consumers across Latin America discover, evaluate and buy products and services. The challenge is not simply […]
The Brazilian Consumer: Why Lower Inflation Doesn’t Mean Higher Consumption
Brazilian consumers are navigating a moment that may seem contradictory at first. On one hand, consumer confidence has shown signs of improvement. On the other, people remain cautious, reviewing their spending, comparing prices and becoming more selective about where they allocate their money. This combination points to an important shift: Brazilian consumers have not necessarily […]
Why International Brands Need Local Market Research Before Entering Brazil
Expanding into a new market offers exciting growth opportunities, but it also comes with significant challenges. As one of the world’s largest economies and home to more than 200 million consumers, Brazil attracts companies from a wide range of industries. However, many international brands make the same mistake: assuming that strategies successful in other countries […]
The End of Third-Party Cookies and Its Impact on Market Research
The way companies collect and use data is changing rapidly. With the rise of digital privacy, the gradual end of third-party cookies, and the enforcement of regulations such as data protection laws, market research has also had to evolve. For many years, third-party cookies were one of the main tools used to track consumer behavior […]