The Latin American Consumer Is Changing Faster Than Companies Can Keep Up
For years, companies operating in Latin America have relied on broad assumptions about the region’s consumers. But those assumptions are becoming increasingly difficult to sustain. Economic pressures, digital transformation, new purchasing habits and changing expectations are reshaping the way consumers across Latin America discover, evaluate and buy products and services. The challenge is not simply […]
The Brazilian Consumer: Why Lower Inflation Doesn’t Mean Higher Consumption
Brazilian consumers are navigating a moment that may seem contradictory at first. On one hand, consumer confidence has shown signs of improvement. On the other, people remain cautious, reviewing their spending, comparing prices and becoming more selective about where they allocate their money. This combination points to an important shift: Brazilian consumers have not necessarily […]
LGPD and Market Research: generating insights while protecting personal data
Digital transformation has changed the way organizations collect, store, and use consumer information. At the same time, Brazil’s General Data Protection Law (LGPD) has made data privacy a strategic priority for any company conducting market research in the country. Beyond legal compliance, protecting personal data helps build trust between research participants, clients, and research providers, […]
The Hidden Cost of Poor Recruitment in Market Research
Why Participant Quality Directly Impacts Insight Quality When a research project fails to deliver meaningful results, methodology is often the first area to be questioned. Questionnaires, discussion guides, sample sizes, and analytical techniques usually receive immediate scrutiny. However, one of the most important factors behind research success is frequently overlooked: participant recruitment. Regardless of the […]
The End of Third-Party Cookies and Its Impact on Market Research
The way companies collect and use data is changing rapidly. With the rise of digital privacy, the gradual end of third-party cookies, and the enforcement of regulations such as data protection laws, market research has also had to evolve. For many years, third-party cookies were one of the main tools used to track consumer behavior […]
Data vs. Cultural Context: Where Multinationals Fail in Brazil
Brazil is a data-driven market — but it is also deeply culture-driven. Many multinational companies enter the country with robust quantitative analysis, strong projections, and well-structured global benchmarks. Yet, they still struggle. The issue is rarely the numbers. It is the interpretation. The risk of relying on national averages Brazil is not a homogeneous market. […]