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Insights & Trends

Articles, trends, and behind-the-scenes insights from over 30 years of market research in Brazil and Latin America.

The End of Third-Party Cookies and Its Impact on Market Research

The way companies collect and use data is changing rapidly. With the rise of digital privacy, the gradual...

Brazilian consumer behavior is undergoing a deep shift. The open complaint, the long customer-service call, the frustrated message...

Even in B2B, where logic and ROI dominate the conversation, purchase decisions are deeply emotional. Brands that recognize...

In recent years, skincare has evolved from a mere aesthetic trend into a true reflection of cultural, social,...