Services

Participant recruitment

The success of any study begins long before data collection: it begins with choosing the right respondents. About Brazil recruits the ideal participants for your study, with the exact profile, on the agreed schedule and with the rigor that supports strategic decisions.

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Why it matters

Wrong sample, lost insight

Recruiting is not simply “finding people”. It means making sure that every participant genuinely represents the audience you want to understand. Poor recruitment compromises the entire study: it introduces bias, distorts results and leads to conclusions that come at a high cost.

With more than 30 years in the market and coverage across Latin America, we combine our proprietary panel, careful screening and validation at every stage to deliver exactly the profile your project requires, from mass consumers to the hardest-to-reach B2B audiences.

What we recruit

From broad audiences to the most specific

End consumers (B2C)

Profiles segmented by age, social class, consumption habits, region and behavior.

Corporate audiences (B2B)

Decision-makers, technical buyers, professionals and specialists in specific sectors.

Niche and low-incidence audiences

Rare audiences, specific conditions and users of hard-to-reach categories.

Healthcare and prescribers

Physicians, healthcare professionals, patients and caregivers, with compliance and ethics.

Pet & Vet

Pet owners, breeders, clinics and professionals in the segment, with proven expertise.

National and LATAM samples

Coverage across Brazil and Latin America, with qualified local teams.

How it works

A process that protects the quality of your sample

  • Briefing and profile

    We understand your objective and translate it into clear eligibility criteria: quotas, screener and incidence.

  • Screening and qualification

    We apply the recruitment questionnaire and validate every candidate against the defined criteria.

  • Scheduling

    We organize the schedule, confirm attendance and reduce no-shows with active follow-up.

  • Management and replacement

    We monitor fieldwork in real time and replace participants whenever needed, without delaying the schedule.

Why recruit with About Brazil?

Rigor that translates into reliable samples

Proprietary panel

Our own up-to-date databases, without relying exclusively on third parties.

Rigorous screener

Every participant is validated, preventing professional respondents.

Low no-show rate

Active confirmation and logistics that ensure scheduled attendance.

LATAM coverage

The same quality standard across every market in the region.

Compliance and ethics

LGPD/GDPR, informed consent and best practices throughout the operation.

Deadlines met

Realistic planning and field management that respect the schedule.

Our numbers

Experience that brings confidence to your fieldwork

  • +30 Years recruiting
  • +5,000 Projects with fieldwork
  • +20 Countries covered
  • 98% Sample utilization rate
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Where it applies

The right participants for every method

We recruit for quantitative and qualitative studies, in person or online, in any region of Brazil and Latin America.

  • Focus groups
  • Ethnographies
  • Product tests (CLT/HUT)
  • In-depth interviews (IDIs)
  • Online communities
  • Face to face (F2F, CAPI)
  • Hybrid studies

Recruitment Brazil + Latin America

Need the right participants for your next study?

Tell us the profile you are looking for. We recruit, qualify and deliver on schedule, wherever your audience is.