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Insights & Trends

Articles, trends, and behind-the-scenes insights from over 30 years of market research in Brazil and Latin America.

Hi, 2025! Stay Ahead of the Most Relevant Trends

Overview The turn of the year always brings that sense of new beginnings, but it’s also a perfect...

Fires in Brazil have become an increasingly serious problem, impacting both the environment and public health. In 2024,...

As climate change intensifies, the pressure on companies and individuals to reduce theircarbon footprint has never been greater.

In recent years, gambling has gained increasing prominence in Brazil, especially with the emergence of the controversial “tigrinho...