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Insights & Trends

Articles, trends, and behind-the-scenes insights from over 30 years of market research in Brazil and Latin America.

The Economy of Small Things: How Everyday Consumer Decisions Move Billions

Picture this: you walk into a supermarket, grab a different coffee brand than usual, choose a promotional soap,...

Donald Trump’s administration, especially during his second term that began in 2025, has triggered intense reactions on the...

The business world is changing at an impressive speed, and those who don’t adapt risk being left behind....

The recent rise of DeepSeek, an artificial intelligence (AI) developed by a Chinese startup, has sparked intense discussions...