Technology
Consumer experience with food delivery in Sao Paulo
Every project we run is covered by confidentiality agreements. That is why this page describes the method, scope and deliverables, but does not identify the client, brand, product or date.
Challenge
A company in the delivery segment needed an in-depth understanding of the experiences and perceptions of its platform users in São Paulo.
The challenge was to explore different consumption perspectives in a format that encouraged interaction between participants, making it possible to identify shared perceptions, differences in experience and relevant aspects of the consumption journey.
This required recruiting consumers from socioeconomic classes A, B and C, based on household income, and ensuring a structured operation to run the discussions remotely.
Methodology applied
- Recruitment of consumers of a Brazilian technology company and leading digital delivery platform, from socioeconomic classes A, B and C
- 6 online dyads, with 1 backup participant per session
- Interviews in dyad format, lasting 90 minutes
- Research conducted remotely, with interaction between participants
- Application of the recruitment screener and routing according to the profile defined for the project
- Full management of the field operation
- Translation of the materials used in the research
- Recruitment and management of participant incentives