Case Studies

Automotive and Mobility

Filter by sector

4 cases · Automotive and Mobility

Perceptions of motorcycle owners and prospective buyers

Quantitative and qualitative study Face to face interviews, CAPI and IDIs

Perceptions of pickup truck owners and purchase decision makers

Qualitative study In-person focus group and CLT

Perceptions of owners and prospective buyers of mid-displacement motorcycles

Qualitative study Online focus groups

Understanding motorcycle buyers and prospective buyers in two Latin American markets

Qualitative study In-person focus groups and in-depth interviews (IDIs)