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Insights & Trends

Articles, trends, and behind-the-scenes insights from over 30 years of market research in Brazil and Latin America.

TikTok: is the network of the moment an addiction for young people?

TikTok is the social network of the moment and has conquered an increasingly younger audience. The platform is...

Capsule homes are a growing phenomenon in the world of architecture and interior design, and market research can...

ChatGPT is a language model created by OpenAI to answer questions and provide useful information to people all...

Edson Arantes do Nascimento, the famous Pelé, won the title of King of Football worldwide that which is...