QUALITATIVE RESEARCH

Ethnography
In-depth interviews
Focus group discussions
Dyads, triads
Family interviews
Mystery shopper
Workshops
Co-creation sessions
Vox Populi

QUANTITATIVE RESEARCH

Face to face interviews
Gang Surveys
Tests in Central Location
CATI, CAPI and CAWI
Web Surveys
Home usage test (HUT)

ONLINE RESEARCH

Online diaries and bulletin boards
Online focus groups
Online In-depth interviews (IDIs)
Online Etnography
Online Community