You may even find that research and UX Design are not related, but there is a large and new market that combines the two strands very well in order to understand consumer preferences and behaviors today. Directing this data and information to create an incredible experience for product consumers, system or service users.
But first, what is UX Design, anyway? It is responsible for collecting information and analyzing data to improve the usability of products or services. The job of UX Designer is to find the best solutions through specific techniques. User experience surveys generate insights that determine which paths to follow until their purchase action, identifying patterns and testing possibilities before implementation.
In the world of Market Research, many organizations have begun to realize the importance of getting to know their customers more deeply as a way to enhance their value delivery. As a result, they end up delivering an experience that makes more sense to the way their audience behaves, what they like, what they don’t like, etc. It is no wonder that many of these companies today work with the function of UX design Research, which, although not yet a position with very clear functions, basically designates a person or team to focus and get to know customers and bring this information to improve their experience with what is being offered.
What tools and methods are being used today to conduct UX / EX in market research? Do not think that these professionals work only with NPS (net promoter score) or online surveys, their work goes well beyond that, using techniques and methodologies widely applied in conventional market surveys, such as interviews, focus groups and mystery shoppers, for example, seeking to understand what the customer wants, what he needs, and test whether the solution designed really works for him.
And as possible UX Design’s future for the sector, in this new moment of the market, companies that are more aligned with the taste of their customers end up having a competitive advantage, since it is possible to understand the points of improvement, to have a database available that helps you make better decisions, in addition to increasing your audience’s satisfaction and participation in the creation of your product.