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Creativity is not just a thing for creative

It is normal to hear in our daily lives that creativity is a gift for a few, as if it were a specific characteristic of artists or that people are born with or without it. However, the reality is not quite that: being creative depends on how hard you work to develop this skill and practice, that is what matters.

According to a study by Harvard University, creativity is, in 85% of cases, a learned skill. Some people find it easier to develop it, others already need to try a little harder.

Routine is one of the main factors that hinder the development of this skill, since we daily follow the same steps and hardly learn anything new. Creativity emerges from your experiences, so the greater your baggage of experience and knowledge, the more easily you will be able to think differently.

There are some tips that can help to develop creativity on a daily basis. The first is to try to escape the routine, do what we do daily, in another way, such as taking a different path to work, reading a book different from the ones we usually read, studying subjects that generate some curiosity. These very simple actions will increase our repertoire and this will allow new connections to be made, helping us to see solutions and perspectives that were not possible before.

In addition, the emotional state is also something that can influence our creative capacity. The Broaden and Build Theory, developed by Dr. Barbara Fredrickson, from the University of North Carolina, says that people who cultivate positive emotions are able to broaden their mental repertoire and this directly influences more creative thoughts. Therefore, it is important to remain rested and seek to maintain mental health.

Finally, allowing yourself to make mistakes is another tip of great value. Starting to see mistakes as a possibility of learning is a posture that allows us to experience many more possibilities, therefore, this increases our repertoire and in the future this new knowledge will help us to propose creative solutions.

It is clear that creativity is a skill that anyone can develop, it depends only on the level of effort used in this journey. Curiosity may be the word that will make us search for new things to compose our luggage and thus make us think creatively.

Have you ever thought about how you can use creativity to innovate your productivity at work, in your personal life, in your relationships and in your side projects, transforming ordinary moments into a rewarding and innovative experience? Reflect to actually do something on your journey.

Gamification in organizations: stay on top of this trend

In search of improving the productivity and engagement of work teams, organizations are always looking for new strategies and methodologies that bring good results both for themselves and for employees. It is in this scenario that gamification arises, which consists of mixing elements of games in other contexts, such as the work routine, through goals, challenges, competition and rewards.

There are several benefits observed for the application of this methodology, among which we can mention: engagement, productivity improvement, competition and cooperation among employees. According to Daniéli Closs, from the blog Endomarketing.tv, the technique can generate positive changes in the behavior of employees, such as persistence to reach the established goals; optimism that it will be possible to reach the results and receive the reward and teamwork, because to overcome some challenges it is necessary to count on the entire team.

Many gamification strategies are based on setting goals, which are like the phases of a game, where for each one that is reached, there is a benefit for the employee. A very simple example is to mount a race grid on the wall of the office and dedicate a “vehicle” to each salesperson and as they make sales, the cart walks a little bit until it reaches the finish line, represented by the final goal. And just like any race, it is necessary to have a “trophy” to achieve the expected results.

There are also organizations that go further, using gamification not only for the team, but also with customers, seeking to improve engagement with the brand, as well as sales. An example of this is Burguer King, which in the pandemic period, seeking to make people keep quarantine, came up with a very interesting action in Brazil. Users of the app should stay at home, keeping their smartphone’s location active, and so, the longer they obey social isolation, the more rewards users can unlock for free on products like fries, burgers and ice cream.

Looking at the market, it is clear that gamification can bring great results as long as it is implemented in the correct way, with achievable goals and prizes that motivate the team to pursue them. The world’s largest companies such as Google, Nike, Starbucks and Microsoft make use of game-based strategies, thus achieving goals for the company and with customers. It is worth studying about it by engaging in creativity to understand how to apply it within the reality of your company.

Post-pandemic Home Office: the new challenge for companies

The pandemic forced the labor market to adopt new models for companies to continue operating. One of these models is the home office. It is not exactly new, as this movement already existed and was already applied by several organizations, however, it is still a great challenge for many organizations that decided to apply it for the first time.

According to the Center for the Study of Telecommuting and Flexible Work Alternatives – CETEL, in 2018 there were about 10 million Brazilians working via home office, a number that is underestimated, as several companies do not formalize this work model. For the post-pandemic period, André Miceli, Coordinator of the Digital marketing MBA at the Getúlio Vargas Foundation (FGV), André Miceli, estimates that this modality may grow by around 30%, as many companies that have adopted it have perceived benefits such as increased productivity and savings with transportation, in addition to the employees themselves having also seen the positive side of teleworking, such as coexistence with family, organization and flexible working hours and comfort.

In a study carried out with 705 professionals from Fundação Dom Cabral in partnership with Grant Thornton, 54% of respondents are negotiating with the possibility of continuing in the home office. The numbers achieved show that there is an agreement between employees and companies on the results that this model can bring. However, research also raises the challenges of applying telework without prior planning. Infrastructure and technology problems, which do not belong to company employees, such as a leadership not yet prepared to deal with these changes, which represent about 2/3 of the respondents’ responses. In addition, we have the information security, which concerns about 54% of employees who research.

It is very clear that applying a new work model can have a series of positive results, as well as challenges. In the post-pandemic moment, it is up to the Company Managers to analyze all the results achieved with the home office and assess whether it makes sense to maintain it, and how to do it in an organized manner. As Tawan Pimentel, manager of Home Office Management, says, “It is not a binary thing. You are either at the company, or at home. Most of the customers we serve implement once or twice a week ”. Therefore, it is important to understand employees and take small steps so that the results of this process are beneficial in the long term, aiming at quality of life and productivity, for all fronts involved.