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Covid-19: Would Brazilians pay for a vaccine?

Right now, the world is in a real race to produce the Coronavirus vaccine. Several are the fronts that are carrying out studies and tests so that this objective is achieved safely. As an example, we have the vaccine developed by the University of Oxford in partnership with the Oswaldo Cruz Foundation (Fiocruz). In addition to this, another one is also in the final testing phase, the Chinese vaccine Sinovack Biotec, which has the help of the Butantan Institute in Brazil.

According to research, we can say that we are relatively close to the production of a safe vaccine. The Ipsos Institute conducted the study “Global Attitudes on a COVID-19 Vaccine”, with 27 countries for the world economic Forum. This work showed that the global average of people who would be willing to be immunized is 74%. Brazil positioned itself in this ranking in 2nd place, together with Australia, countries in which 88% of the population was willing to take the vaccine against Coronavirus.

HSR Health also conducted a survey in Brazil, seeking to understand the behavior of the population in relation to the distribution of immunization. In all, 1509 people were interviewed, from all states in the age group of 18 to 65 years. The study showed that 67% prefer to wait for the SUS vaccination schedule (Unified Health System – free public service in Brazil) and only 33% would seek immediate access in private clinics. However, only 38% of respondents believe that SUS is prepared to serve the entire population, while 64% see private clinics as more capable.

But we have the question: would the Brazilian pay for a vaccine against COVID-19? That same research shows that yes! 80% of the population does not rule out the idea of ​​paying between R $ 50 to R $ 99 for immunization. Very interesting data to consider from now on access and consumption fronts. However, for Bruno Mattos, director of HSR Health, as a matter of habit, the demand for access to the vaccine in SUS would be 2/3 of the population and only about 33% would actually pay. Still, it is of great value to consider the percentage of possible paying consumers of the vaccine. A significant portion of the consumer market, at this time, can be of great value when carrying out campaigns to promote the drug in the country.

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Growth of e-commerce in Brazil during quarantine

Consumer behavior worldwide has changed due to the effects of the pandemic. Closed stores and quarantined consumers have made e-commerce the safest way to buy products or consume some services without leaving your home.

In Brazil, the month of March showed an increase in the number of online purchases, exactly when the population started to be quarantined in their homes to avoid contamination by the coronavirus. According to the tax authorities, e-commerce growth in Brazil was 20%, compared to the same period in 2019. Following this trend, the following months also showed significant growth, 17% in April, 37% in May and 73 % in June.

Another study carried out by Conversion Consultoria, shows that in May alone, the main electronic sales sites in Brazil had more than 1 billion visits and the sectors that grew most in e-commerce were:

The sector that fell in this study was, as can be expected, tourism, with a fall of 79.41% compared to the same period in 2019.

SEMrush, the world leader in digital marketing, carried out a survey of the most accessed sites in Brazil and created a ranking with the 12 that grew most within the period from January 1st to April 30th, and the result was the following:

  • 1 – Amazon.com.br – 56,5%
  • 2 – Magazineluiza.com.br – 50,5%
  • 3 – Mercadolivre.com – 48%
  • 4 – Extra.com.br – 44,7%
  • 5 – Marisa.com.br – 42,6%
  • 6 – Dafiti.com.br – 38,7%
  • 7 – Americanas.com – 37,8%
  • 8 – Natura.com.br – 36%
  • 9 – Elo7.com.br – 35%
  • 10 – Submarino.com.br – 34,4%
  • 11 – Lojasrenner.com.br – 22,9%
  • 12 – Boticário.com.br – 21,7%

Although e-commerce has grown, it is interesting to note that the purchasing behavior is different, as the average ticket per purchase fell compared to last year, with a decrease of about 6%, which represents a value of approximately R$ 395.80 . In Brazil, consumers are more cautious and make more frequent purchases of everyday items, rather than purchases of more durable goods and higher ticket prices.

Today being one of the most accessible ways to market products, e-commerce tends to continue growing, as more and more companies start selling online. In the same way, consumers have more confidence, especially in the sites already known, and started to make purchases over the internet more frequently. The pandemic continues to create new patterns that directly influence how the market will function after the coronavirus.