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What are the impacts of the American Elections on business between Brazil and USA?

The USA is one of Brazil’s main trading partners today, second only to China. In a new political scenario in one of the largest global powers, the question arises,  what will be the impacts on trade relations with Brazil?

In the last decade, the commercial relationship between both countries has remained stable, data from the Trade Balance show that between R$ 50 and R$ 60 billion were traded each year during this period, reaching its peak in 2014, when R$ 62 billion was traded. Experts say that regardless of the outcome of the elections, in the short term there should not be many impacts on the relationship between the trading partners, as this flow is more influenced by diversification and competitiveness in exports than in the political line itself.

Before considering the impacts that the elections can cause, it is necessary that the USA is able to recover from the crisis caused by the pandemic, so that it has a basis to increase the number of business between countries. In 2020, from January to September, the two countries trade only R$33.4 billion, 25% less than the same period in 2019. According to the American Chamber of Commerce (Amcham Brasil) the balance was only so low during the crisis international 2009.

Abrão Neto, vice president of Amcham Brasil, believes that with the election of Joe Biden, environmental and social rights issues should gain much more relevance in the world, including with regard to commercial guidelines. This can be a point of attention, since Brazil faces great pressure from foreign businessmen and investors to consolidate stricter policies to mitigate the environmental impacts caused by deforestation, for example.

Covid-19: Would Brazilians pay for a vaccine?

Right now, the world is in a real race to produce the Coronavirus vaccine. Several are the fronts that are carrying out studies and tests so that this objective is achieved safely. As an example, we have the vaccine developed by the University of Oxford in partnership with the Oswaldo Cruz Foundation (Fiocruz). In addition to this, another one is also in the final testing phase, the Chinese vaccine Sinovack Biotec, which has the help of the Butantan Institute in Brazil.

According to research, we can say that we are relatively close to the production of a safe vaccine. The Ipsos Institute conducted the study “Global Attitudes on a COVID-19 Vaccine”, with 27 countries for the world economic Forum. This work showed that the global average of people who would be willing to be immunized is 74%. Brazil positioned itself in this ranking in 2nd place, together with Australia, countries in which 88% of the population was willing to take the vaccine against Coronavirus.

HSR Health also conducted a survey in Brazil, seeking to understand the behavior of the population in relation to the distribution of immunization. In all, 1509 people were interviewed, from all states in the age group of 18 to 65 years. The study showed that 67% prefer to wait for the SUS vaccination schedule (Unified Health System – free public service in Brazil) and only 33% would seek immediate access in private clinics. However, only 38% of respondents believe that SUS is prepared to serve the entire population, while 64% see private clinics as more capable.

But we have the question: would the Brazilian pay for a vaccine against COVID-19? That same research shows that yes! 80% of the population does not rule out the idea of ​​paying between R $ 50 to R $ 99 for immunization. Very interesting data to consider from now on access and consumption fronts. However, for Bruno Mattos, director of HSR Health, as a matter of habit, the demand for access to the vaccine in SUS would be 2/3 of the population and only about 33% would actually pay. Still, it is of great value to consider the percentage of possible paying consumers of the vaccine. A significant portion of the consumer market, at this time, can be of great value when carrying out campaigns to promote the drug in the country.

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Politics: the power of propaganda at the time of voting

When it comes to elections, propaganda is one of the first things that comes to mind. Currently, not only is conventional media used, such as TV, newspapers, print and the like, but also social networks, used as the main platform to propagate party ideas and attract potential voters. Regardless of the media, the purpose is always the same: to be able to influence people when making voting decisions.

Persuasion techniques are increasingly refined, given that the profile of the electorate is considered, in the best language to dialogue with the possible voter, and given the growing advance of new technologies, the internet has become fundamental to reach large audiences through precise targeting of common interests. After all, having rich information from voters, coupled with a good political campaign, are just some of the key tools for achieving the planned results where it matters most, at the polls.

Just as political campaigns need to be well designed and launched on the right channels, having a prior thermometer with information from potential voters and their voting intentions can be determining factors in whether the campaign strategy is going well or if it needs to improve in order to achieve that dreamed approval.

Thinking about moments as important as this, we at ABMR work with a valuable tool designed for the success of your campaign. If you live in Brazil, you are part of the political universe, and want to know more about your electorate potential through research with rich and secure information, with data collection, voting trends and the like, the Reverse ARU – Audible Response Unit , can be the key to your campaign’s success.

After all, having information from potential voters at hand, distributing them by age, sex and region, can help to know, reach and understand their needs. It is based on this that you, a member of a political campaign, will be able to prepare to structure solid and more assertive strategies and thus succeed in reaching your campaign.

Want to know more about Reverse ARU and how this research tool can catalyze your results at the polls? Talk to us, without obligation. Our channels are open to you.