Delivery: new modalities and opportunities

Due to COVID-19, businessmen from different fields had to adapt their businesses to the reality of social distance and closed stores, and for this reason, delivery has become a way of continuing to deliver the product to customers and for many establishments this was the only way out to keep the business open.

According to a study by SEBRAE in partnership with the Brazilian Association of Bars and Restaurants (Abrasel), about 54% of establishments used the delivery service and with the arrival of the pandemic, that number jumped to 66%, while user spending on applications of delivery reached 94%. This shows how much the market has adhered to this new model. It is worth mentioning that this number refers only to the foodservice sector.

In the current scenario it is much more common to find stores and entrepreneurs investing in social networks and providing delivery of their products, such as electronics, clothing and accessories, for example. According to a study carried out by the Stadista website, the number of downloads of delivery applications increased by 120% between March 2019 and March 2020. In addition, the sector is expected to move around US $ 6.3 trillion worldwide still in 2021.

The sector is in constant movement and growth, so it is important to keep an eye on aspects that can make delivery an excellent outlet for your business. It was with this in mind that the DeliveryMuch blog listed some trends for the sector, among them is “being transparent”, so that your customer can follow all the steps of your delivery, from preparation, delivery estimate and order status.

Agility in delivery is another very important point that can benefit all interested parties. Bearing in mind that being agile is not just about speed in delivery, thinking about route optimization is of paramount importance so that the establishment has its products delivered more quickly, the delivery person can make more deliveries in a shorter period of time, as well as the consumer who receives your product in a shorter period of time.

In addition to these, the same blog lists other trends such as Sustainability which translates into how your brand can cause less negative effects on the environment, it is precisely with this in mind that the Ifood app is already starting to deliver with biodegradable packaging and other apps too, accept deliveries made using bicycles. In addition to these, the possibility of online payment makes the purchase of products practical and it is precisely what this consumer profile seeks, ease, practicality and great experience.

If you still don’t use delivery in your organization’s day-to-day life, it’s time to rethink and see how this service can fit into your business, but before taking this step, study and understand how it delivers an excellent experience for your customer so that you can charm him and make him want to come back. Also remember that this is a sector in constant movement, so keep an eye on new trends of the market.

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