Post-pandemic scenarios

We arrived in 2021 still living a pandemic that seems to have no end, but the first steps of recovery already seem to be appearing with the first doses of the vaccine. And in this new phase, the question comes back, what can we expect for post-covid-19?

The Coronavirus made us change several habits in different aspects of our daily lives, at work, leisure, relationships, etc. Some of these changes tend to remain in the new reality that we will live in, as stated by the biologist Atila Lamarino “The world has changed, and that world (before the coronavirus) no longer exists. Our life will change a lot from now on, and someone who tries to maintain the 2019 status quo is someone who has not yet accepted this new reality ”.

In the world of work, what stands out as a trend is no longer the home-office model, which despite being still widely adopted by companies, has already shown some weaknesses and has been losing space to hybrid work, in which the employee works some days at home and others in person. According to a survey conducted by Revelo, a company that connects organizations with professionals in search of opportunities, 50% of professionals still prefer the home-office, while the other 50% already prefer the hybrid model.

The way of consuming is another reality that has undergone changes that must remain. For the Copenhagen Institute for Futures Studies “less is more” will be part of the consumer’s habit going forward, not only because of the financial difficulties imposed by the pandemic, but also because of the consumer’s need to understand and focus on what is a priority and in the generated value.

Health care and well-being also tend to be more present, as well as the permanence of fear with agglomerations. Therefore, establishments such as restaurants, bars and cafes can benefit if they adopt strategies that move towards avoiding concentration of people, such as distance between people and easy access to hygiene items.

At this point, it is important to anticipate and adapt to the new perspectives that arise in the new world. Only in this way organizations will be able to get through this moment with minimal negative impacts.

Carnival 2021 in Brazil is canceled: how companies are dealing with this decision

The Brazilian’s most anticipated festive date was canceled or postponed according to each city in the country due to the pandemic. Even with the vaccine being applied gradually to risk groups, Brazil may take a while to achieve the minimum adherence necessary for events with agglomerations. It’s unpredictable to state when the event can be commemorated at the moment.

Financially speaking, the carnival in Brazil is a date in which citizens invest more in revelry, whether to enjoy in the city where they live or to travel and enjoy it in other regions: just for us to have an idea, in the City of São Paulo, the most populous capital of the country, in 2020, the event generated around R $ 2.75 billion in its economy, attracting 15 million people to revelry.

Meanwhile, cities like Recife, in the Northeast, where there will be no carnival this year, expect a loss of about R $ 500 million, according to Fernando Castilho, from the JC Negócios Portal. These movements are essential for the economic health of the country and for each region to remain actively healthy, generating jobs and opportunities. The current challenge has been to overcome the economic crisis, especially for entrepreneurs who have been struggling to keep their businesses running since the beginning of the pandemic.

One means of survival for large companies, such as travel and hospitality segments, for example, is either selling packages to groups of few people or promoting opportunities for the second half of this year with malleable rescheduling and cancellation conditions.

Meanwhile, the entertainment sector continues to adapt to the reality of lives, free or paid, and also postponing to the second semester the dream of holding larger volume face-to-face events. For the other segments that are directly and indirectly also being affected, the challenge of the moment is to promote product or service that encourage people not to gather, finding forms of amusement at home (although this experience is no longer attractive). It is worth remembering that the stimulus to selling on the Internet remains the biggest pioneer in promoting business today.

Professional skills for 2021: what you need to know

With the arrival of the new year, many professionals habitually ask themselves: what will be the new challenges? The pandemic has accelerated many changes that experts foresaw for the future, both for companies and for employees. Both had to adapt to new models and work routines that tend to keep up with the post-pandemic.

The inclusion of technology on a daily basis has increased dramatically due to quarantine, allowing processes and jobs to be automated, as well as allowing people to perform their duties directly from their homes, introducing the need to develop skills that will be important for all employees professionals in the coming years.

In this new scenario, skills such as self-management, creativity, ability to solve problems, flexibility and emotional intelligence have become very important, as they qualify employees for future challenges.

We will deepen these skills for you to understand if you need to develop any of them:

  1. Self-management – It is the ability to organize a routine to deliver tasks, meet goals and objectives, without having a supervision as strong as in a face-to-face job. Get organized without the need for threats and punishments.
  2. Creativity – Being able to develop new processes, solving problems differently are abilities that are very well evaluated in creative professionals, so it is important to expand your knowledge base so that different connections and new possibilities can arise.
  3. Problem solving – Not focusing on the problem, but on how to solve them is an important skill, so going deeper into the company’s business and studying hard is an interesting way to develop solutions that may not even exist yet.
  4. Flexibility – We live in a moment of constant changes, because of this being flexible and being able to adapt to new things gains importance, even in the technology scenario that is always being updated.
  5. Emotional intelligence – Understanding feelings and knowing how to deal with them, becomes a great differential, making professionals more resilient and tolerant to stress.

That said, it is essential to do a self-analysis to understand what skills still need to be worked on in order to face the new job market more fluently.

5G And its Possibilities

The next step in the evolution of the internet is coming with everything through 5G, the fifth generation of the mobile internet network. Promising to be about 50 to 100 times faster than its 4G predecessor is, many business possibilities will become possible and it is important to stay updated to survive in this new reality.

The trend that will gain even more strength with this new technology is the advancement of the “Internet of things” that will allow greater connectivity between objects, making it possible, for example, that your refrigerator will be able to schedule the purchase of items that are running out of stock. The examples are countless, such as the development of a traffic safety system and remote surgeries, performed by robots controlled by doctors who are on the other side of the world.

Autonomous cars that can evolve with 5G become even more real, since the latency time will be 5ms (milliseconds) compared to 4G which is 30ms, making the response time to avoid accidents even shorter, theme that makes them such a controversial solution.

In Brazil, studies on the implementation of the network are already well advanced, but due to the pandemic, the auction for the purchase of new telecommunications frequencies was postponed to 2021. The country even signed an agreement with the United States, which foresees investments of about US $ 1 billion, for business development in the areas of energy (nuclear, gas and oil), infrastructure, logistics, mining and telecommunications, including the structure of the 5G mobile internet network, the subject of constant disputes between the USA and China.

Did you like the possibilities that the 5G network will be able to provide? How about thinking that how your organization can benefit from this evolution? In a very short time, the companies that best adapt to the novelty will have an enormous competitive advantage; after all, they will have much more business opportunities.

What are the impacts of the American Elections on business between Brazil and USA?

The USA is one of Brazil’s main trading partners today, second only to China. In a new political scenario in one of the largest global powers, the question arises,  what will be the impacts on trade relations with Brazil?

In the last decade, the commercial relationship between both countries has remained stable, data from the Trade Balance show that between R$ 50 and R$ 60 billion were traded each year during this period, reaching its peak in 2014, when R$ 62 billion was traded. Experts say that regardless of the outcome of the elections, in the short term there should not be many impacts on the relationship between the trading partners, as this flow is more influenced by diversification and competitiveness in exports than in the political line itself.

Before considering the impacts that the elections can cause, it is necessary that the USA is able to recover from the crisis caused by the pandemic, so that it has a basis to increase the number of business between countries. In 2020, from January to September, the two countries trade only R$33.4 billion, 25% less than the same period in 2019. According to the American Chamber of Commerce (Amcham Brasil) the balance was only so low during the crisis international 2009.

Abrão Neto, vice president of Amcham Brasil, believes that with the election of Joe Biden, environmental and social rights issues should gain much more relevance in the world, including with regard to commercial guidelines. This can be a point of attention, since Brazil faces great pressure from foreign businessmen and investors to consolidate stricter policies to mitigate the environmental impacts caused by deforestation, for example.

New consumption trends with the Post-pandemic

People’s habits have changed dramatically due to the pandemic, making us need to adapt to a series of restrictions. When it comes to how to consume products and services, it was no different. The most diverse segments had to adapt for a long period due to the pandemic to the point of temporary changes becoming effective. Therefore, nowadays the question begins to arise: what are the new consumption trends in the post-pandemic period?

In Brazil, as it has already been said here on the blog, the first big pattern noticed was the drop in the number of face-to-face sales and 56.8% growth in sales revenue through e-commerce, given by the “Compre & Confie” Movement in partnership with ABComm ( Brazilian Electronic Commerce Association). This is a trend that should continue for the future, since several sectors have already adapted to serve their customers remotely, as in the case of education; with the transmission of live classes, leisure through the live transmissions of artistic performances, and also, the home office model of work that is here to stay.

Another important tendency to take into account is responsible and conscious consumption, since factors such as finance caused priorities to change, placing items of basic needs ahead, and only afterwards, considering more superfluous purchases, followed by sustainable consumption, by considering the relationship of responsible consumption and environmental sustainability. These are just some of the points that made consumers even more critical when purchasing a product or service. According to Corazza, a professor at IBE affiliated to FGV, the brand that can listen to the problems of its consumers and solve them, manages to make them loyal ambassadors.

In addition, there are other trends worth having on the radar:


  • E-commerces and digital communication continue to grow: if you are a part of it, always seek to improve your strategies. If not, ask yourself why, because maybe an opportunity to leverage your business is being missed.
  • Branding with purpose. What’s yours? It doesn’t matter your segment or what you do. The aligned purpose of your brand can keep customers and win new ones, and the pandemic reinforced that.
  • It is not always about price. Value and price are similar terms, but with completely different proposals. The price matters, but the value of a brand and what it does to the world also has equal or greater relevance, and customers embrace this.


At the time, it is essential for any organization to understand the profile of its customers and be able to adapt to market changes. It sounds basic, but this can be the difference between stagnating or even losing chances of selling, and being able to grow your business exponentially. So, study your market, your customers and draw the best strategy to meet new consumer demands. After all, each customer is unique and primarily responsible for keeping the flow of your business active.

Do you want to know more about the projects of your clients, mainly in Brazil and Latin America? Talk to us. We have the right tools to analyze your strategies.

Covid-19: Would Brazilians pay for a vaccine?

Right now, the world is in a real race to produce the Coronavirus vaccine. Several are the fronts that are carrying out studies and tests so that this objective is achieved safely. As an example, we have the vaccine developed by the University of Oxford in partnership with the Oswaldo Cruz Foundation (Fiocruz). In addition to this, another one is also in the final testing phase, the Chinese vaccine Sinovack Biotec, which has the help of the Butantan Institute in Brazil.

According to research, we can say that we are relatively close to the production of a safe vaccine. The Ipsos Institute conducted the study “Global Attitudes on a COVID-19 Vaccine”, with 27 countries for the world economic Forum. This work showed that the global average of people who would be willing to be immunized is 74%. Brazil positioned itself in this ranking in 2nd place, together with Australia, countries in which 88% of the population was willing to take the vaccine against Coronavirus.

HSR Health also conducted a survey in Brazil, seeking to understand the behavior of the population in relation to the distribution of immunization. In all, 1509 people were interviewed, from all states in the age group of 18 to 65 years. The study showed that 67% prefer to wait for the SUS vaccination schedule (Unified Health System – free public service in Brazil) and only 33% would seek immediate access in private clinics. However, only 38% of respondents believe that SUS is prepared to serve the entire population, while 64% see private clinics as more capable.

But we have the question: would the Brazilian pay for a vaccine against COVID-19? That same research shows that yes! 80% of the population does not rule out the idea of ​​paying between R $ 50 to R $ 99 for immunization. Very interesting data to consider from now on access and consumption fronts. However, for Bruno Mattos, director of HSR Health, as a matter of habit, the demand for access to the vaccine in SUS would be 2/3 of the population and only about 33% would actually pay. Still, it is of great value to consider the percentage of possible paying consumers of the vaccine. A significant portion of the consumer market, at this time, can be of great value when carrying out campaigns to promote the drug in the country.

When it comes to research in Brazil, did you know that we at ABMR are experts in the health and pharmaceutical research segment? More than 50% of our client portfolio today is in this segment. This means that precision in results and experience in carrying out projects with doctors, patients and healthcare professionals from the most diverse specialties and the pharmaceutical industry throughout Latin America is our expertise. So, if your project is in this area, talk to us by clicking here!

Count on us as your project partner with special conditions for you.

Creativity is not just a thing for creative

It is normal to hear in our daily lives that creativity is a gift for a few, as if it were a specific characteristic of artists or that people are born with or without it. However, the reality is not quite that: being creative depends on how hard you work to develop this skill and practice, that is what matters.

According to a study by Harvard University, creativity is, in 85% of cases, a learned skill. Some people find it easier to develop it, others already need to try a little harder.

Routine is one of the main factors that hinder the development of this skill, since we daily follow the same steps and hardly learn anything new. Creativity emerges from your experiences, so the greater your baggage of experience and knowledge, the more easily you will be able to think differently.

There are some tips that can help to develop creativity on a daily basis. The first is to try to escape the routine, do what we do daily, in another way, such as taking a different path to work, reading a book different from the ones we usually read, studying subjects that generate some curiosity. These very simple actions will increase our repertoire and this will allow new connections to be made, helping us to see solutions and perspectives that were not possible before.

In addition, the emotional state is also something that can influence our creative capacity. The Broaden and Build Theory, developed by Dr. Barbara Fredrickson, from the University of North Carolina, says that people who cultivate positive emotions are able to broaden their mental repertoire and this directly influences more creative thoughts. Therefore, it is important to remain rested and seek to maintain mental health.

Finally, allowing yourself to make mistakes is another tip of great value. Starting to see mistakes as a possibility of learning is a posture that allows us to experience many more possibilities, therefore, this increases our repertoire and in the future this new knowledge will help us to propose creative solutions.

It is clear that creativity is a skill that anyone can develop, it depends only on the level of effort used in this journey. Curiosity may be the word that will make us search for new things to compose our luggage and thus make us think creatively.

Have you ever thought about how you can use creativity to innovate your productivity at work, in your personal life, in your relationships and in your side projects, transforming ordinary moments into a rewarding and innovative experience? Reflect to actually do something on your journey.

Politics: the power of propaganda at the time of voting

When it comes to elections, propaganda is one of the first things that comes to mind. Currently, not only is conventional media used, such as TV, newspapers, print and the like, but also social networks, used as the main platform to propagate party ideas and attract potential voters. Regardless of the media, the purpose is always the same: to be able to influence people when making voting decisions.

Persuasion techniques are increasingly refined, given that the profile of the electorate is considered, in the best language to dialogue with the possible voter, and given the growing advance of new technologies, the internet has become fundamental to reach large audiences through precise targeting of common interests. After all, having rich information from voters, coupled with a good political campaign, are just some of the key tools for achieving the planned results where it matters most, at the polls.

Just as political campaigns need to be well designed and launched on the right channels, having a prior thermometer with information from potential voters and their voting intentions can be determining factors in whether the campaign strategy is going well or if it needs to improve in order to achieve that dreamed approval.

Thinking about moments as important as this, we at ABMR work with a valuable tool designed for the success of your campaign. If you live in Brazil, you are part of the political universe, and want to know more about your electorate potential through research with rich and secure information, with data collection, voting trends and the like, the Reverse ARU – Audible Response Unit , can be the key to your campaign’s success.

After all, having information from potential voters at hand, distributing them by age, sex and region, can help to know, reach and understand their needs. It is based on this that you, a member of a political campaign, will be able to prepare to structure solid and more assertive strategies and thus succeed in reaching your campaign.

Want to know more about Reverse ARU and how this research tool can catalyze your results at the polls? Talk to us, without obligation. Our channels are open to you.

Gamification in organizations: stay on top of this trend

In search of improving the productivity and engagement of work teams, organizations are always looking for new strategies and methodologies that bring good results both for themselves and for employees. It is in this scenario that gamification arises, which consists of mixing elements of games in other contexts, such as the work routine, through goals, challenges, competition and rewards.

There are several benefits observed for the application of this methodology, among which we can mention: engagement, productivity improvement, competition and cooperation among employees. According to Daniéli Closs, from the blog, the technique can generate positive changes in the behavior of employees, such as persistence to reach the established goals; optimism that it will be possible to reach the results and receive the reward and teamwork, because to overcome some challenges it is necessary to count on the entire team.

Many gamification strategies are based on setting goals, which are like the phases of a game, where for each one that is reached, there is a benefit for the employee. A very simple example is to mount a race grid on the wall of the office and dedicate a “vehicle” to each salesperson and as they make sales, the cart walks a little bit until it reaches the finish line, represented by the final goal. And just like any race, it is necessary to have a “trophy” to achieve the expected results.

There are also organizations that go further, using gamification not only for the team, but also with customers, seeking to improve engagement with the brand, as well as sales. An example of this is Burguer King, which in the pandemic period, seeking to make people keep quarantine, came up with a very interesting action in Brazil. Users of the app should stay at home, keeping their smartphone’s location active, and so, the longer they obey social isolation, the more rewards users can unlock for free on products like fries, burgers and ice cream.

Looking at the market, it is clear that gamification can bring great results as long as it is implemented in the correct way, with achievable goals and prizes that motivate the team to pursue them. The world’s largest companies such as Google, Nike, Starbucks and Microsoft make use of game-based strategies, thus achieving goals for the company and with customers. It is worth studying about it by engaging in creativity to understand how to apply it within the reality of your company.