6 Common Mistakes Entrepreneurs Make Due to Lack of Data
Making decisions based purely on instinct might work occasionally, but it’s hardly a sustainable strategy. According to a study by Sebrae, 24% of businesses in Brazil close before reaching two years of operation—and one of the main reasons is lack of planning and market knowledge. In today’s digital transformation era, data is one of the […]
How Fashion Companies Use Research to Understand Their Consumers
The fashion market is fast-moving, ever-changing, and deeply connected to social and cultural behaviors. In this scenario, understanding the consumer isn’t just an advantage — it’s a matter of survival. And that’s exactly where market research takes center stage. Fashion and behavior: a constantly evolving relationshipMore than just selling clothes, fashion brands sell lifestyle, identity, […]
Skincare Craze: Self-Care as a New Form of Consumption in Brazil
In recent years, skincare has evolved from a mere aesthetic trend into a true reflection of cultural, social, and economic shifts in Brazil. By 2025, skincare is seen as an act of self-care, well-being, and even ethical positioning. But what lies behind this phenomenon? And how does market research help us understand this new behavior? […]
The Economy of Small Things: How Everyday Consumer Decisions Move Billions
Picture this: you walk into a supermarket, grab a different coffee brand than usual, choose a promotional soap, pay with a debit card instead of credit, and on your way home, you order lunch from an app — but only from the restaurant offering free delivery. This may sound like a typical day, but it’s […]
Trump Administration: The Impact of the U.S. Government on International Relations
Donald Trump’s administration, especially during his second term that began in 2025, has triggered intense reactions on the international stage. The policies recently adopted have redefined alliances and significantly influenced global dynamics. Relationship with Elon Musk and Government Reform: One of the defining initiatives of this period is the partnership between Trump and Elon Musk. […]
Market Trends: What will define business success in the coming years
The business world is changing at an impressive speed, and those who don’t adapt risk being left behind. With this in mind, we’ve explored the key trends that will define the success of companies in the coming years. From digital advancements to customer service, these trends are more than just fads: they are the key […]
Artificial Intelligence “Losing Jobs” to Its Own AI? Understand
The recent rise of DeepSeek, an artificial intelligence (AI) developed by a Chinese startup, has sparked intense discussions about the “AI war” and its impact on OpenAI’s ChatGPT. Released in January 2025, DeepSeek quickly became the most downloaded free app on the U.S. App Store, surpassing ChatGPT in popularity. DeepSeek represents a significant advancement in […]
Hi, 2025! Stay Ahead of the Most Relevant Trends
Overview The turn of the year always brings that sense of new beginnings, but it’s also a perfect moment to look beyond the horizon and try to predict what’s coming. After all, in a world that changes so quickly, being one step ahead can make all the difference. If you follow market research, you know […]
#30YearsABMR: Innovation and Dedication in Market Research in this continent, Brazil and Latin America
For three decades, About Brazil Market Research has been paving a path of excellence and innovation in market research in Brazil and Latin America. Since its founding, the company has earned a solid reputation, recognized for its ability to adapt to different scenarios and always deliver valuable insights to its clients, regardless of their market […]
From the Forest to the Air We Breathe: The Cost of Fires and How to Face It.
Fires in Brazil have become an increasingly serious problem, impacting both the environment and public health. In 2024, the state of São Paulo experienced one of the most critical periods of air pollution ever recorded, largely due to smoke brought by fires in nearby regions. According to data from the Environmental Company of the State […]